Penerapan Literasi Keuangan dan Investasi Gen Z Untuk Membangun Generasi Cerdas Finansial

Abstract

In this fast-paced digital era, financial literacy is a crucial skill for every individual, especially for Generation Z. As a generation born during rapid technological developments, Gen Z has easy access to a variety of information, including about finance and investment. However, without proper understanding, they risk making unwise financial decisions. Therefore, improving financial literacy, especially regarding investment, is a crucial step in building a stable financial future. Financial literacy includes understanding how to manage money, save, invest, and avoid financial traps. According to various studies, many young people struggle to manage their finances due to a lack of early education. Mistakes such as impulsive spending, uncontrolled credit card use, and investing without adequate research are common. By having a solid understanding of financial literacy, Gen Z can better manage their income and make smart investment decisions. The purpose of this community service is to provide financial literacy skills to Gen Z, to know the students' literacy abilities and to improve students' literacy understanding through the provision of materials by the community service group. The method used in this community service is a workshop which is divided into several stages of ongoing activities. The implementation of the workshop to strengthen financial literacy has been successfully implemented and achieved the target. The sustainability of community service activities in the context of financial literacy regarding personal financial management can be carried out periodically.